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A series where
marketers explore

bringing brands
to life on

This is Don’t Make Ads, an advertising competition with a difference, where senior brand leaders explore what it takes to connect with the consumers of tomorrow.

We’re challenging four TikTok Creators to create native branded content for a new brand each week. A panel of experts will then evaluate its potential for success and brand relevance.

First episode lands
22 September 2020

First episode coming soon.

New episodes dropping weekly.
Hosted by
Brett Armstrong
General Manager,
Global Business Solutions,
TikTok Australia
Lucinda Price
Part-time comedian, digital media personality and full-time CEO at FROOMESWORLD

Andrew Waddel
Tourism New Zealand
General Manager, Australia

Kevin Goult
Marketing Director,
Hyundai Australia

Marija Gavran
Marketing Communications & Insights Director, Afterpay Australia

Melissa Hopkins
Chief Marketing Officer,

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