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A series where
marketers explore

bringing brands
to life on
TikTok.

This is Don’t Make Ads, an advertising competition with a difference, where senior brand leaders explore what it takes to connect with the consumers of tomorrow.

We’re challenging four TikTok Creators to create native branded content for a new brand each week. A panel of experts will then evaluate its potential for success and brand relevance.

First episode lands
22 September 2020

First episode coming soon.

New episodes dropping weekly.
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Hosted by
Brett Armstrong
General Manager,
Global Business Solutions,
TikTok Australia
Lucinda Price
Part-time comedian, digital media personality and full-time CEO at FROOMESWORLD
Partners

Andrew Waddel
Tourism New Zealand
General Manager, Australia

Kevin Goult
Marketing Director,
Hyundai Australia

Marija Gavran
Marketing Communications & Insights Director, Afterpay Australia

Melissa Hopkins
Chief Marketing Officer,
Optus

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