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A series where
marketers explore

bringing brands
to life on
TikTok.

For episode three, our creators dive into the idea of buying now and paying later with Afterpay Australia's Marketing Communications & Insights Director, Marija Gavran.
Episode One
Guest Panellist
Jane Citizen
CMO, Optus
Discussing
The TikTok Business Solution: How to drive the best ROI for your business.
For episode three, our creators dive into the idea of buying now and paying later with Afterpay Australia's Marketing Communications & Insights Director, Marija Gavran.
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Vote for your favourite challenge submission

TikTok’s mission is to inspire creativity and bring joy. Tell us which creative response brought you the most joy.
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Panel

Lucinda
Price

Part-time comedian, full-time CEO at FROOMESWORLD

Embodying the spirit of TikTok, with a background in media and content creation and a wicked sense of fun, Lucinda is our guide through the series. Share the journey with her as she explores what makes TikTok tick for brands.

Brett
Armstrong

GM Global Business Solutions, TikTok

Brett is the voice of TikTok in Australia, leading the commercial business and brand partnerships. As part of our panel, Brett will be looking at how well our creators have used the TikTok platform to promote each brand.

Marija
Gavran

Part-time comedian, full-time CEO at FROOMESWORLD

Marija leads Marketing Communications and insights for Afterpay ANZ, with experience in fashion, retail and media industries. She's worked with some of the top brands in Australia and managed many of the country's top selling magazines. She also consults on marketing strategy for SMB's.

Creators

@rifenstine

From makeup, to fashion to other eccentric creative adventures the sky is never the limit!
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@alexrbsn

Alex’s ambition is to inspire others to do what they love and live a healthy lifestyle.
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@jrod_hd

Singer, Dancer, Choreographer & Self-Proclaimed Nerd.
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@ashmagic

Ash is an 18 year old Magician from Sydney. He makes magic tutorials and other content for ya eyeballs.
View bio

Partners

Andrew Waddel
Tourism New Zealand
General Manager, Australia

Kevin Goult
Marketing Director,
Hyundai Australia

Marija Gavran
Marketing Communications & Insights Director Afterpay, Australia

Melissa Hopkins
Chief Marketing Officer,
Optus

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Understanding TikTok

Our experts Dan Klug and Josh Aitken discuss how brand strategy and creativity play integral roles in making a successful splash on TikTok. Visit our resources page to learn how you can effectively connect your brand with the culture of tomorrow.
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